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Bootloader Animation 

For GEA's 7" LCD Appliance Screens

GE wall oven_edited.jpg

GE Profile 30" Wall Oven with 7" LCD Display 

GE Appliances sells When a GE Appliance owner boots up their 

The Purpose

When a GE Appliance owner boots up their brand new 7" LCD Display Wall Oven's system for the very first time, there presents an opportunity to show a fun animation to indicate that their appliance is setting up and loading. The challenge was to have a LOOPING animation somehow unify and apply to GEA's 3 mass premium brands - GE Profile, Cafe, and Monogram - since each brand has 7" LCD wall ovens but are each, distinct brands.

Our Unifying Factor:

Screen Shot 2022-08-17 at 3.48.34 PM.png

The strategy was to use SmartHQ as the theme linking the 3 different brands. GE Profile gives off a high tech, sleek vibe; Cafe radiates brightness and artistic atmosphere to the expressive home cook; Monogram exudes luxury for the culinary home chef who calls for the finest materials. However, all 3 brands' ovens can be controlled in 1 app - SmartHQ - which has a distinct look. If our animation can hint at SmartHQ and convey the message that this platform is a key component to the user's oven experience, then we have found a way to unite 3 brands with 1 commonground.

smarthw app.png
BOOTLOADER ANIMATION STORYBOARD (1).png

Intro

New Beginning.gif

Looping Middle

New Middle.gif

Outro Cards

cafe.png
profile.png
monogram.jpeg

Each outro card is unique to the appliance that is booting up and will fade onto the screen once the appliance's system has loaded. Scroll up to see an example of a GE Profile oven booting up.

Animator

Storyboarders

Softwares

Deliverables

Tammy Hsu

Tammy Hsu & Inika Gupta

Adobe After Effects, Figma, Lottie Files

Lottie .json files

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