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W A L L A B Y

Managing your spending doesn't have to be boring. 
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Background

I went into this project wanting to learn about the financial management and habits of Gen Z college students. We all use banking apps, but not everyone uses a budgeting app. Students budget through Excel, google sheets, an app, or not at all! They all manage money  in their own ways, but finances always lean towards the sentiments of stressful, boring, time-consuming - a necessary evil. I came up with Wallaby, a Gen-Z oriented mobile budgeting platform that not only links to your banking app, but also reframes the task of managing money into a more motivating experience that encourages and rewards the user. Who wants to stare at charts or complex graphs? Let Wallaby organize your spending, saving, while you get rewarded, and open your eyes to reflect on your personal finances.

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Long gone are the days of excel sheets or clutter numeric charts that some banking apps provide. I saw that this demographic of 20-year-olds in university needed a budgeting mobile app that was engaging, motivating, and appealing - presenting information about their financial habits in a way that was not overwhelming. Let's try to breakdown specific themes that the solution can address...

Solution Should Help With...

Budgeting

The design should assist and encourage controlled, mindful spending

Tracking

The mobile platform should track saving money and setting reachable financial goals

Educating

The design should inform and train users to engage and percieve their personal finances as valuable

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Thus, my design ideas were roughly wireframes, printed out, and brought directly to this demographic in a user co-creation setting, where participants helped develop the features and qualities of a budgeting app that THEY themselves would use.

The Solution Platform

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Pouches

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Create pouches that serve as customizable, visual piggy banks that budget your spending into categories.

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Sync bank notifications & transactions to Wallaby to intelligently categorize spending.

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To set up, you sync bank notifications and transactions to Wallaby. Wallaby notifies you when a deposit is made in your bank account and tells you to budget that money. Pouches you create serve as visual gauges so you can see your spending in that category at a glance, and you prioritize them as you wish. You’re able to assign money you earn or receive into those customizable pouches.

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Customize your pouch when you create it and assign how much money you want to spend in that category. By simply tapping on a pouch you can see the transactions from your credit card or bank that are sorted under that pouch.

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Goals

Set spending and saving goals. Visually see your progress. Earn from your efforts through checkpoints and rewards.

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Collaborate with friends on a goal, motivate and hold each other accountable .

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When setting up a spending limit goal to collaborate on with your friends, you simply pick which pouch you would like the expenses for the goal to be subtracted from. With fun progress maps based on different types of goals you set, tracking goals is more than just seeing percentages and pie graphs. In addition, points coincide with goals you make, providing an incentive to complete goals.

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Set Goals with Friends

Once you share the goal, you’re able to see your friend’s statuses. It almost becomes a little game to hold each other accountable and pursue a common goal successfully.

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Others can share goals with you- and you have the option to accept, decline, and you can pin a goal to prioritize it as well

Be Rewarded

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Points earned from setting and completing goals can be redeemed for goods through a reward system. 

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Points you accumulate can be redeemed for goods or discounts applicable to other apps, restuarants, or services.Another level of gamification that could make it interesting would be as small penalization of points for if you were spend over budget for a pouch you created.

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Self Reflect

At the end of the month, review your goals and reflect on your personal financial confidence.

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Assess your spending habits and feelings about them to monitor growth, progress, and confidence over time.

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Review

First, review your spending and saving this month, along with any goals you achieved. In addition each box can be expanded to see in even more detail what your month looked like.

Go to your banking app to transfer the money you “saved” and allocated in the pouch, over to your savings account.

Reflect

Next, Reflect in a short series of multiple choice questions to gauge your own feelings about your financial management efforts. Putting this section RIGHT AFTER reviewing your month’s spending allows the user to better answer these questions. Multiple choice ensures its doesn't take up too much time, and seeing patterns in the answers will be easier too.

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Renew

“Renew” yourself by ending your reflection with creating a new goal of the month and setting yourself up for a trajectory of success.

Completing a reflection would update your answer graphs and goal of the month status on the home page.

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Design Evaluation

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