top of page
Family 2.png

Soteria System

is family of artifacts that future groceries stores can implement to create a new, in-store grocery shopping experience in light of Covid 19.

Group Members: Mary Alsayar, Alyson Lam, Tymirra Smith

Contributions: Research Analysis, AR/GPS Shopping app, Branding, Visualization and Iconography, Product Rendering

Screen Shot 2021-01-26 at 10.28.43 AM.pn

The Problem

Our task was to identify an opportunity for design intervention within the COVID-19 PPE and systems landscape. We immersed ourselves in the identified context and understood our users’ needs. Through user research, analysis, ideation, development, and validation, we developed a system that addresses and identifies opportunity in response to COVID-19 and curated an original, long term solution to reimagine in store grocery shopping during the pandemic and for many years after.
 

Research Journey
 

Article Readings

Existing Customer Surveys

In Store Observations

Grocery Employee Interview

Screen Shot 2021-01-27 at 9.04.54 AM.png

Changes in Grocery Shopping Habits

Whether it’s online or in person, grocery shopping has become a more planned and intentional activity

 

Consumers value control and autonomy (whether that be in their ability to pick items in person, conveniently order whenever they want online, or wanting to control risk exposure.)







 

Insight! 

Photos By Alyson Lam

Screen Shot 2021-01-27 at 9.08.44 AM.png

Visiting grocery stores and shopping interactions allowed us to gauge the shopping atmosphere and the current efforts. We observed that inconsistencies in store policies may create information overload for the customer.

How can we design a new, safer, and smarter grocery shopping experience in light of Covid 19?

Frameworks & Analyses

This stakeholder matrix groups parties together with similar needs and clarifies who we should be focusing our research (and eventually future solutions) towards.



 

stake holders.png
Signage Arrow.png

Grocery Store Customer Journey Map

Soteria Customer Journey Map (Timeline)
Produce Arrow.png
customer gians.png
kroger gains.png

Creating a value proposition map identifies touch points and interactions between the customer and the grocery store to ensure that our system solution centers around customer’s needs and values.


 

CUSTOMER

Kroger (Grocery Retailer)

Insight! 

Gains and pains generally centered around the idea of convenience, cleanliness and safety, and trust in the store or in other customers in the store.


 

Value Proposition Map

Checkout Arrow.png
customer needs.png

Customer Need Hierarchy

Translating Needs into a Cohesive Solution

Make Shopping efficient

Minimize contact with others

Sanitize physical touchpoints


 

Checkout Arrow.png

Efficient

Safe 

Clean

The Solution

Connecting Our System with an App

Connecting no words.png
Screen Shot 2021-01-26 at 10.28.43 AM.pn
Soteria System Graphic.png

*symbolic grocery store

Map Logo.png

GPS App Feature

Bag Dispenser Color.png

Produce Bag Dispenser

AR Logo.png

AR App Feature

Left Side Tilt.png

Social Distancing Cart

Sanitize Hands Color.png

Sanitizer Signage

Checkout Sanitizer

Phone Wipes Color.png

Design Language

Design Language.png

Our physical 'artifacts' placed around the grocery store and our app are  branded and cohesive in design language to convey the feelings of safety and cleanliness

Unique Component

Mounting

Area

Hand Sanitizer 

Light up Rim

App Components

Profile No BG.png

Logo

Physical Artifacts

Left%20Side_edited.png

Artifacts

Soteria App Feature

Shop Efficiently.

View Grocery Lists.png
Make List.png
Select Store Kroger.png
Route Preview.png

The GPS Feature's main goal is to minimize the amount of time spent in a grocery store by allowing the user to input a grocery list and letting the app calculate an optimal shopping route based on what store is picked. Thus, an efficient shopping route minimizes time in the store and reduces the chance of exposure to COVID-19.

En Route_ Produce.png
En Route_ View Updated.png
En Route_ Freezer Aisle.png
En Route_ Checkout.png

En Route, the user may see and edit their shopping list at anytime, view their shopping route, and view the icons for the location of other artifacts in the grocery store.

Examining Pantry Item Scanned.png
Pantry Item Information.png

Soteria App AR Feature

Through AR and item recognition, the user can view nutritional facts, deals, and ingredients of shelf items without touching them.

Social Distancing Shopping Cart

Keeping safe by staying 6ft away.

POV Light On.png
Stacked 1.png
Cart Distanced.150.png

Passive Infrared Sensors used to detect body heat emitted by other customers. The LED inner rim of the cart glows red when a person is detected within 6 feet for longer than 10 seconds. 

The sensing was activated by pressure sensors located inside the cart’s handle. They are programmed to activate the LED feedback lights as long as a pressure range is detected by the sensor with no more than 300 seconds with gap between sensing pressure. This allows the sensors to turn off automatically when the cart is not in use for a prolonged period of time.

Carts In Context.png

A phone mount is avaliable to hold customer’s phones while they use the Soteria GPS/ AR app.

Keeping produce clean.

Produce Bag Dispenser

A shopping habit noticed is that people tend to touch and turn the produce before placing them in their bag. With this produce bag dispenser, everyone is forced to sanitize their hands before getting a produce bag and start picking produce.

Green Blur.png
Produce Hero 3.66.png
dimension 2.jpg
dimsenson 1.jpg

*in inches*

Apply hand sanitizer from automated dispenser.

Green Blur.png
Produc Story 1.png

Door slides open, and the user can pull as many bags as they need and cut it.

Produce Front Zoom.68.png

Once motion sensor senses no more rotational motion on the roll for 3 seconds, the door slides back down to close.

produce in context.png
produce context bg.png

Keeping hands clean.

Sanitizer Signage Kiosk

Sanitizer Signage kiosks placed in freezer aisles promote sanitizing your hands before opening freezer doors. In addition, an attached screen with custom animations  serve as eye-catching, visual reminders for store policies (such as mask wearing) or store promotions.

Signage Hero 1.86.png
Blue Blur.png
Front Dimensions.png
Side Dimensions.png
Signage Zoom.90.png

The sanitizing icon is consistent on the Soteria app and the physical sanitizing kiosk to build consistency. 

The rims around the dispenser and the screen make the artifact easy to identify, capturing the shopper's attention.

SanitizeinSeconds-copy.gif
Wearing Mask-100.jpg
Not Wearing Mask-100.jpg

A camera would be able to identify passing customers to wear a mask, and encourage regular hand sanitizer before touching items.

freezer aisle.png
Fridge Aisle Context.png

Checkout Sanitizer & Wipe Dispenser

Keeping clean from start to finish.

The Soteria System encourages the use the app on your phone, so there should be a response to phone sanitization. The app tells the user to head to checkout and gives them a heads up about the hand sanitizer and phone wipes dispensers placed at checkout. 

Tall Wipes Front.75.png
Dimension Side.png
En Route_ Checkout.png
Tall Wipes Front Zoom 2.81.png

The lower half dispenses hand sanitizer

The upper half dispenses courtesy phone wipes after the user has touched their phone during their shopping trip.

In context 2.png
Wireless Icon.png
Get Sanitizer.png
Scan your items.png

Self Checkout

Screen prompts you to sanitize

Sanitize

Checkout!

The customer must take some hand sanitizer before beginning the self checkout process and is prompted to do so by the checkout screen. Phone wipes are complementary service.

Traditional Checkout

Regular Checkout Context.png
A simpler, smaller version at regular checkout for the employee or the customer to use as needed
Hand sanitization here is necessary as the customer may use the pin pad for payment.
Family 1.png
Screen Shot 2021-01-26 at 10.29.31 AM.pn
bottom of page